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Southwest Airlines (LUV) — wheel strategy suitability

Where LUV sits as an underlying for selling cash-secured puts and covered calls, and what its own price history says about the risk of being assigned into a falling stock. Snapshot of 3 October 2026.

No longer in the preferred band. LUV scored above 70 when this page was first published and scores 69 today. The page is kept and updated rather than removed, so the change is visible rather than silently deleted.
69
Acceptable
Wheel score is a landmine-avoidance filter, not a return forecast. It is reliable at flagging names to avoid and weaker at finely ranking the names that pass — read the band, not the decimal place.

Southwest Airlines (LUV) scores 69 on the Wheel score, which puts it in the acceptable band — it passes the profitability and options filters but is not among the strongest candidates.

The score is carried by its valuation (59/100) and held back by quality (44/100). That cheapness matters mainly on the put side — it is the cushion you have if you are assigned. The quality leg is the weak one, so read the balance sheet before you accept assignment rather than after.

It has weekly options, so no liquidity haircut is applied — weeklies let you roll on a shorter cycle and take theta more often.

Over the last 3.0 years it had 3 days with a fall of 10% or more (1.01 a year), a deepest drawdown of -33.5%, and a worst single session of -14.9%. That is worse than the median screened name (0.67 gap-downs a year, -44.9% typical worst drawdown).

Realised volatility runs about 41% annualised. That sits in the range where premium is worth collecting without the stock being wild.

Ownership context: held by Elliott and an activist 13D filing on the register (13D 7.0% '24). A 13D means someone has taken a stake with intent to influence the company. Read the recent news before selling puts here — that is the kind of situation that moves a stock on an announcement.

There is no uptrend in the price right now, so assignment would leave you holding something that is not going up.

Score breakdown

Wheel score690–100 suitability for options selling
Quality44ROIC, margins, leverage, accruals
Valuation59cheaper on fwd P/E, EV/EBITDA, FCF yield
Margin stability—steadier earnings score higher
Options listedWeeklyweekly avoids the liquidity haircut
Accounting flags0−8 points each

Realised tail risk

Computed from our own daily price history, 2023-10-04 to 2026-10-01 (749 sessions). The Wheel score is built from fundamentals, so these price-derived numbers are an independent check on it, not a restatement of it.

Days falling 10%+ in one session31.01 a year
Deepest drawdown-33.5%peak to trough
Worst single session-14.9%
Realised volatility41%annualised

Fundamentals

Revenue (ttm)28,063M USD
Revenue CAGR (3y)5.6%
Net margin1.6%
Return on equity5.5%
Share price$41.84
Days to earnings—
Sector / industryIndustrials · Airlines

Open the LUV options chain on Yahoo Finance to check live strikes and premium — this page deliberately carries no quotes, because a quote baked into a static page is stale before you read it.

Run the numbers on LUV

Pre-filled with the snapshot price of $41.84 and 30-day realised volatility; add the strike and premium from the live option chain.

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Important: research and educational information only, not financial advice and not a recommendation to buy or sell any security or options contract. Figures come from public filings and third-party data and may be wrong or out of date. Options selling carries a real risk of substantial loss. See the full disclaimer.