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Franklin Electric Company (FELE) — wheel strategy suitability

Where FELE sits as an underlying for selling cash-secured puts and covered calls, and what its own price history says about the risk of being assigned into a falling stock. Snapshot of 3 October 2026.

No longer in the preferred band. FELE scored above 70 when this page was first published and scores 56 today. The page is kept and updated rather than removed, so the change is visible rather than silently deleted.
56
Acceptable
Wheel score is a landmine-avoidance filter, not a return forecast. It is reliable at flagging names to avoid and weaker at finely ranking the names that pass — read the band, not the decimal place.

Franklin Electric Company (FELE) scores 56 on the Wheel score, which puts it in the acceptable band — it passes the profitability and options filters but is not among the strongest candidates.

The score is carried by its margin stability (91/100) and held back by valuation (36/100). Steady margins are exactly what you want under a short put: the earnings behind the stock do not swing much from quarter to quarter. It is not cheap, so assignment would leave you holding a fully priced stock.

It has monthly options only, which costs it a small liquidity haircut. Workable, but every roll commits you for a month.

Earnings are roughly 0 days out. That is inside the window where a single report can move the stock more than the premium pays you. Sell through earnings only on purpose.

Over the last 3.0 years it had 1 day with a fall of 10% or more (0.34 a year), a deepest drawdown of -23.5%, and a worst single session of -14.7%. That is better than the median screened name (0.67 gap-downs a year, -44.9% typical worst drawdown).

Realised volatility runs about 26% annualised. That sits in the range where premium is worth collecting without the stock being wild.

Ownership context: a passive 13G filing on the register (13G 5.1% '23). A 13G is a passive holding disclosure, not a signal about the business. Large institutional ownership tends to come with steadier trading, nothing more.

There is no uptrend in the price right now, so assignment would leave you holding something that is not going up.

Score breakdown

Wheel score560–100 suitability for options selling
Quality66ROIC, margins, leverage, accruals
Valuation36cheaper on fwd P/E, EV/EBITDA, FCF yield
Margin stability91steadier earnings score higher
Options listedMonthlyweekly avoids the liquidity haircut
Accounting flags0−8 points each

Realised tail risk

Computed from our own daily price history, 2023-10-04 to 2026-10-01 (749 sessions). The Wheel score is built from fundamentals, so these price-derived numbers are an independent check on it, not a restatement of it.

Days falling 10%+ in one session10.34 a year
Deepest drawdown-23.5%peak to trough
Worst single session-14.7%
Realised volatility26%annualised

Fundamentals

Revenue (ttm)2,131M USD
Revenue CAGR (3y)1.4%
Net margin6.9%
Return on equity11.1%
Share price$96.47
Days to earnings0
Sector / industryIndustrials · Specialty Industrial Machinery

Open the FELE options chain on Yahoo Finance to check live strikes and premium — this page deliberately carries no quotes, because a quote baked into a static page is stale before you read it.

Run the numbers on FELE

Pre-filled with the snapshot price of $96.47 and 30-day realised volatility; add the strike and premium from the live option chain.

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Important: research and educational information only, not financial advice and not a recommendation to buy or sell any security or options contract. Figures come from public filings and third-party data and may be wrong or out of date. Options selling carries a real risk of substantial loss. See the full disclaimer.